July's Theme: Iced Coffee

It's been hot! Not just hot - the dreaded HHH - Hot - Hazy - Humid.  While I love the fresh tomatoes, herbs, peppers, zucchini, squash flowers, etc and while I'm perfectly willing to cook and can in this freakin' heat, I still dislike the summer's heat and humidity.  No I don't own an air conditioner and quite frankly, I find that living and sleeping in air conditioned rooms makes dealing with heat and humidity so much harder.  It's exhausting to leave an air conditioned store and step into a wall of heat and soaking humidity.  My favorite way to cool down - iced coffee - store bought, homemade, whatever!  I love it!

So as I sit her sipping my iced coffee, I'm thinking of how I really need to focus more. My new online business venture is slow.  It's hard to take yourself from a crafty hobby to home-based online business and be successful.  I'm not trying to go big but I'm finding that sales are slow and I'm pretty sure I know the reason.  I lose focus.  And I lose focus because part of being a one person business is that you have to wear all the hats.  I love the creative hat and the production hat.  Not too crazy about the marketing and financial hats, though, and that's a really biggie.

For instance, I hate the photo shoots but I don't mind doing the listings on my eBay and Etsy shops.  The thing that I really find overwhelming and time consuming are updating Facebook... and Twitter (which I really totally suck at).... and blogging.... and keeping the website fresh.  In other words, I really need to either developing a love of marketing or get me a free marketing person.  I also need to develop better bookkeeping skills.  No!  I take that back.  What I need to do is take the time to organize my receipts, bring my programs up to date and keep it that way.

But it's summer! I feel like I need to be outside for awhile everyday.  Since I'm a huge morning person, I want to do everything in the morning.... everything that requires outside time while the day is cooler and I'm the most energetic.  By afternoon, I want to do nothing but read or knit or crossword puzzles maybe even veg out in front of the TV.  After dinner and dinner clean up, I have no ambition to work on business stuff.  It's crazy, huh.

My goal is develop some focus aka a business plan that I can work from including days and time frames.  Being a list person, you'd think this would be easy but it's not and the biggest reason for that is my husband is retired.  He's a huge distraction to me.  My hope is that I can get him to help me with some things.  Hey!  I wonder how he'd be doing photo shoots?!?  I know the creative, production, technical and financial side won't interest him.  But who knows, that might come with time :D

For starters, I'll be working on a Made Magical blog and I've got some posts in draft form.  I've got some draft posts I'm working on for this blog also.  Hoping to get those done soon also

:D